The Solution…
Authentic editorial content powered by
a strategic advertising engine.
With our award winning editorial content we build emotionally intelligent destination storytelling ecosystems designed for the algorithmic era. Quality content now has a quality delivery system. Here’s how we make it delicious:
Advanced Research
Professional Brand Alignment
Algorithm Response Research
Experience Based Focus
We have over 20 celebrated years of experience building campaigns for the worlds largest brands like Google, Honda, Apple, Marriott and Nike to name but a few. We take that experience and apply it to each unique destination to best craft a powerful campaign that works closely with the destination to seamlessly integrate it into your existing brand ecosystem.
Capture
High Res Still Images
Cinematic Video
Social Formats
Requiring nothing more that your standard fam trip we can capture content to build a vast media library that contains hundreds of high-quality stills, truly cinematic video, interviews, drone footage, and enough social content to last years. We are able to do this because our journalists are not just photographers or influencers, but producers and filmmakers with years of polished experience.
Create
Captivating Print Articles
Library of Polished Films
Dozens of Social Media Segments
This is the part we were born for. With a library of exquisite raw content to draw from we can build a truly impressive set of content that provides infinite more reach and depth that traditional media asks. Beautifully crafted articles that become foundation for discovery, several professionally produced high-impact films, and dozens of social media segments that when combined create an irrisistable framework for organic discovery.
Release
Advanced Analytical Schedule
SEO/Keyword/Hashtag integration
Evergreen Longevity
This here is the secret sauce. Instead of a journalist releasing one online article, or an influencer posting a handful of shots that dissapear with a twitch of a thumb, we built a analytic release schedule that takes advantage of the full potential of each piece of media, strategically collaborating with brands that make up your unique identity to organically captivate new audiences and keep them engaged for the life of the campaign.
Specialized results require a special skill set.
From your perspective this all looks like a standard press trip. We require no additional support, no large crews, no additional time. We are able to capture such amazing footage because we are highly skilled, multi-fascited professionals, with a unique robust background in advertizing. It is this perfect storm of professional savvy that allows us to offer this to destinations.
Might as well see it in action…